A number of articles these days tout self-publishing for books. And rightfully so: Self-publishing makes it possible for people from all walks of life, not just famous authors, to create something more memorable and tangible. The challenge, though, is the “self” part. You’re expected to be the writer as well as the copy editor, the proofreader, the designer, and the Photoshop artist, just to name a few.
To be clear, we applaud making publishing more accessible! But, it’s not more accessible if you have to do far more work. So, we do that work for you. Even with our boutique nature, we handle everything. More to the point, we select skilled writers, editors, designers, illustrators, and other professionals accustomed to working on one project, with one person, at a time.
Interestingly, the Superyacht Storytellers approach to publishing is akin to that of custom craftsmanship. More to the point, it’s akin to that of custom cabinetry. For proof, there’s an excellent article in the newspaper The Guardian on this very subject. The author, a professional journalist, decided to collaborate with a full-service book publisher after exploring self-publishing options. Her analogy hits the nail on the head:
Imagine you are a cabinet maker. You look at a few cabinets, you read a few books about how to make a cabinet, you practice the technicalities of things like dovetail joints. Then, with hope in your heart and breakfast in your sawing arm, you grab some wood and set to work. But because you are new at this, your tools are a starter set. In your ignorance, you chose wood that wasn’t properly seasoned. Wow, those dovetail joints take some precision, don’t they? This cabinet-making thing is hard! Nevertheless, with persistence and effort you complete your cabinet. It wobbles a bit. The drawers stick. The finish isn’t perfect. Buy hey, it’s a cabinet! You try to sell it to several furniture shops and they all politely decline. So are you going to sell it yourself? Or heave a sigh, make another cabinet, and see if you can make a better one?
At the end of the day, if you’re really a publisher at heart, go for it! But if you’re like most people, more interested in having a beautiful book that captures your thoughts, tastes, and style in a polished, professional way, then collaborate with our craftspeople. We will make it happen.