The response to our book Spectacular Superyachts: Inspired Interiors has been extremely positive, so of course we’re thrilled. We’re also delighted that it has spurred interest among people who want to commission books of their own.
Interestingly, and excitingly, everyone we’ve spoken with has had a different vision for his or her book. Some are yachting companies keen to create gifts for clients, rich with illustrations and photos. Others are owners with fascinating experiences, where the best storytelling will result from a combination of . Not coincidentally, at least to us, each person has asked the same initial question: What’s it cost?
The answer is: Just like with superyachts, it depends. In fact, custom superyachts and custom books have a few things in common when it comes to cost:
- Both depend on what you like to do. The old adage “form follows function” applies. Before a shipyard can start talking dollars or euros, the conversation begins with how you envision cruising. If you’re a globetrotter who wants to see remote corners of the world, your yacht will be a long-range cruiser, perhaps an expedition design with an extra-sturdy hull. A maxi, by contrast, is not the right fit. Similarly, the very foundation of your book starts with the story you want to tell. If you want to share rich experiences in detail, your book surely will be chockful of imagery and written tales. A 50-pager, by contrast, won’t scratch the surface.
- Style is important, too. Owners commission yachts because of a driving passion not just to enjoy the water, but to do so in luxury. Due to the creative minds in the industry being able to interpret owners’ singular visions, two 45-meters could dock side by side yet look radically different, with quite different build budgets, too. At Superyacht Storytellers, no two coffee table books are alike, either. Spectacular Superyachts: Inspired Interiors measures about 11×12 and totals 140 pages. Another client’s book is shaping up (no pun intended) to be much smaller in height but also much longer in width, for an extraordinary landscape-like effect. It will also have far more pages, due to an equally extraordinary story worth sharing.
- Budget dictates all. Ultimately, what a yacht owner is willing to spend dictates whether a custom superyacht vision can lead to a contract. Books are no different. The good news is, in each case, expectations are often realistic.