Nearly two years ago, our copywriting director, Diane M. Byrne, played yacht owner for a day. Well, to be more accurate, she played soon-to-be yacht owner. Thanks to an invitation extended by a naval architecture and design studio, she learned first-hand what it’s like to commission a yacht. Interestingly, the experience was a lot like what you’ll have in working with us at Superyacht Storytellers on a book.
In fact, here are 3 ways that Superyacht Storytellers is similar to the superyacht design process:
- It all starts with a vision—your vision. The first question a naval architect or designer asks you is, “What do you want to do?” They ask this many times, in many forms: “Where do you want to travel?” “How do you like to live?” “Are you planning private cruising or some charter?” All of these help the designers get to the heart of your vision. We ask that same initial question many times, in many forms, too. “What kind of books do you like?” “What do you want your book to be about?” “Do you want more of a photography book, or do you want to retell the wonderful and wacky adventures you’ve had?”
- If you don’t know, don’t worry. No design team expects you to say, “I want a 161-foot yacht with a beam of 28 feet and a gross tonnage of 475.” In fact, they know you don’t have all the answers. Their job is to find the right technical solutions for you, to support the creative vision. Similarly, we don’t expect you to say, “I want a cover with an image wrap and a large-landscape format, with 100-pound paper stock.” Through our initial conversations with you, we’ll match your tastes with the right materials to make it come to life.
- You get what you want. Sure, you can go to a production boatbuilder and take delivery of a yacht in less than a year. But it won’t be your boat, fully reflective of your ideas. That’s why you turned to a superyacht designer in the first place, right? By that same argument, you can tap the power of countless self-publishing companies and e-book publishers. But they have fixed formats and offer little flexibility. Superyacht Storytellers tailors the entire book, from cover to cover and from first word to last, around you.
Ultimately, your yacht is your personal expression. Shouldn’t your book be the same? We think so.