At Superyacht Storytellers, we’re big believers in the power of a picture to tell a story—and a series of photos to tell an even bigger story. It turns out that the team behind the Google Pixel 2 has something in common with us.
This week, the company began running the 30-second commercial below. It’s remarkable in how dramatically different it is from every other ad out there. It’s not video.
In fact, except for the promo for the mobile phone’s camera at the end, there isn’t a single moving frame. Instead, the commercial features nearly 30 individual snapshots… all taken, naturally, with the phone.
The tagline for the ad, part of a series featuring just photos: “There’s a deeper story behind every picture.” To simply see a picture of these young men, or with the horses, doesn’t even scratch the surface of their story. Neither does simply seeing the pictures in the series’ other ads, all of which again are real photos from real people. While cultural commentary plays a major role in the commercials, a simple message stands above all else. Pictures provoke us to learn about compelling stories.
While we’re in book publishing, not phone selling, we love this business approach. It’s what we do for a living. Stop and think about your own photos for a moment. How many times have you shared a picture with a friend or family member, eager to explain the deeper story behind it? Whether a heartfelt tale or a belly buster, that story deserved sharing. That’s why clients like you come to us. We sit down and listen to you tell the stories behind your pictures, and then bring the full, complete story to a whole new, vivid life. Ultimately, while Superyacht Storytellers publishes the book, we’re simply a conduit. You’re the focus. You’re the story. And your story deserves to be told, and shared, with generations to come.